Jack's Journeys

And flipping them for a brighter future.

INSIGHT

A BRIDGE THAT CONNECTS 42 AND MERCEDES-BENZ I.O

The reflection of the ambition for change, the bridge that connects two universes: that of a new form of learning and that of a new Mercedes. A physical intervention in the space of 42 that seeks to be the mirror of what happens inside. A technology that presents itself as the perfect metaphor for the ambition of change. A metaphor that serves as a permanent point of contact between the school and the partner.

IDEA

FLIP.LEARN.PLAY.CONNECT.

Create a panel using flipdot technology that enables ongoing dynamics of interaction with the students. A panel that opens the door to various initiatives and promotes one of the school’s methodology pillars, gamification.

Mercedes-Benz.io will play a curation role regarding the content and interaction mechanics present in this installation. Content focused on the technological universe and represented through tips, bibliography, insights, talks, podcasts, games, challenges, among others.

The first moment of interactivity will allow the top-ranked student in the school to unlock the experience of playing the most classic and iconic of all games: Tetris. This initiative aims to create a competitive dynamic among students who, in addition to climbing the ranking to be able to play, will also feel the pressure of the high score of the player who came before them.

IDENTITY

CONNECTING DOTS

The institutional representation of the project that connects Mercedes-Benz.io and 42 Lisbon.

IMPACT

FLIPPING FOR A BRIGHTER FUTURE

The Connecting Dots installation aims to have an immediate impact on the dynamics of the student/school and student/job market relationships. It serves as the direct communication channel for the Mercedes-Benz.io brand with all those who, in the pursuit of new job opportunities, need initiatives like this to nourish their dreams and bring their future ambitions closer.